Alman otomotiv \u00fcreticileri, temmuz\u2013eyl\u00fcl d\u00f6neminde k\u00fcresel finans krizinden bu yana g\u00f6r\u00fclmemi\u015f \u00f6l\u00e7\u00fcde ciddi bir bask\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Volkswagen, BMW ve Mercedes-Benz\u2019in sat\u0131\u015f ve ciro rakamlar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde istikrar\u0131n\u0131 korurken, \u015firketlerin faiz ve vergi \u00f6ncesi k\u00e2r\u0131 (EBIT) yakla\u015f\u0131k y\u00fczde 76 oran\u0131nda geriledi. \u00dc\u00e7 \u00fcreticinin toplam EBIT tutar\u0131 1,7 milyar euronun biraz \u00fczerinde kalarak 2009\u2019un \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finden bu yana en d\u00fc\u015f\u00fck seviyeye indi. Bu tablo, denetim ve dan\u0131\u015fmanl\u0131k \u015firketi EY taraf\u0131ndan yay\u0131mlanan analizde ortaya kondu.<\/p>\n
Rapora g\u00f6re, ciro ve k\u00e2rl\u0131l\u0131k art\u0131\u015f\u0131 a\u00e7\u0131s\u0131ndan Almanya kadar zay\u0131f performans sergileyen ba\u015fka bir b\u00fcy\u00fck otomotiv \u00fcreticisi \u00fclke bulunmuyor. Bununla birlikte sekt\u00f6r genelinde de belirgin bir k\u00e2rl\u0131l\u0131k krizi ya\u015fan\u0131yor. EY analizine dahil edilen d\u00fcnyan\u0131n en b\u00fcy\u00fck 19 otomotiv \u015firketi, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte gelirlerini hafif art\u0131rarak yakla\u015f\u0131k 531 milyar euroya \u00e7\u0131kard\u0131. Ancak faiz ve vergi \u00f6ncesi k\u00e2r y\u00fczde 37 d\u00fc\u015f\u00fc\u015fle 18,9 milyar euroya geriledi. Bu rakam, 2018\u2019den bu yana kaydedilen en d\u00fc\u015f\u00fck seviye olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Uzman de\u011ferlendirmelerine g\u00f6re k\u00fcresel otomotiv sekt\u00f6r\u00fc derin bir krizden ge\u00e7iyor ve Alman \u00fcreticiler bu s\u00fcre\u00e7ten \u00f6zellikle olumsuz etkileniyor. Premium segmentteki zay\u0131flama, ABD\u2019nin g\u00fcmr\u00fck tarifeleri, d\u00f6viz kurlar\u0131ndaki olumsuz etkiler, hen\u00fcz beklenen getiriyi sa\u011flamayan elektrikli ara\u00e7 yat\u0131r\u0131mlar\u0131 ve \u015firketlerin yeniden yap\u0131land\u0131rma maliyetleri bu tablonun ba\u015fl\u0131ca nedenleri aras\u0131nda g\u00f6steriliyor. S\u00f6z konusu unsurlar, Alman otomotiv \u00fcreticileri i\u00e7in adeta \u201cm\u00fckemmel bir f\u0131rt\u0131na\u201d yaratm\u0131\u015f durumda.<\/p>\n
D\u00f6n\u00fc\u015f\u00fcm\u00fcn en net hissedildi\u011fi pazar ise d\u00fcnyan\u0131n en b\u00fcy\u00fck otomotiv pazar\u0131 olan \u00c7in. Alman \u00fcreticilerin \u00c7in\u2019deki sat\u0131\u015flar\u0131 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte y\u00fczde 9 geriledi. \u00c7in\u2019in k\u00fcresel sat\u0131\u015flar i\u00e7indeki pay\u0131 2020\u2019deki y\u00fczde 39 seviyesinden y\u00fczde 29\u2019a d\u00fc\u015ft\u00fc. Son derece rekabet\u00e7i olan bu pazarda, zay\u0131f ekonomik g\u00f6r\u00fcn\u00fcm nedeniyle premium ara\u00e7lara olan talep azal\u0131rken, elektrikli ara\u00e7 sat\u0131\u015flar\u0131 g\u00fc\u00e7l\u00fc bir art\u0131\u015f sergiliyor. \u00c7inli t\u00fcketiciler ise giderek yerli markalar\u0131, Bat\u0131l\u0131 \u00fcreticilere k\u0131yasla daha fazla tercih ediyor. Bu d\u00fc\u015f\u00fc\u015f e\u011filiminin k\u0131sa vadede tersine d\u00f6nmesi beklenmiyor.<\/p>\n
\u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekte en y\u00fcksek k\u00e2rl\u0131l\u0131\u011f\u0131 yakalayan \u00fcretici, y\u00fczde 9,2\u2019lik faaliyet k\u00e2r marj\u0131 ile Japon Suzuki oldu. Onu y\u00fczde 7 ile BMW ve y\u00fczde 6,8 ile Toyota izledi. Genel olarak \u015firketlerin gelirlerinden elde ettikleri k\u00e2r pay\u0131 azald\u0131. \u0130ncelenen \u015firketlerin ortalama k\u00e2r marj\u0131 y\u00fczde 3,9\u2019a gerileyerek son en az 10 y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyesine indi. Bu oran, 2023\u2019e k\u0131yasla yar\u0131dan fazla d\u00fc\u015f\u00fc\u015f anlam\u0131na geliyor.<\/p>\n
Alman otomotiv sekt\u00f6r\u00fcnde son d\u00f6nemde bir\u00e7ok \u015firket, uzun vadeye yay\u0131lacak istihdam azaltma programlar\u0131n\u0131 duyurdu. Bu kapsamda hem b\u00fcy\u00fck tedarik\u00e7iler hem de \u00e7ok markal\u0131 otomotiv gruplar\u0131 bulunuyor. Federal \u0130statistik Ofisi verilerine g\u00f6re, son d\u00f6nemde i\u015ften \u00e7\u0131karmalardan otomobil \u00fcreticilerinden ziyade tedarik\u00e7iler daha fazla etkilendi.<\/p>\n
Buna kar\u015f\u0131n, finansal yeniden yap\u0131lanman\u0131n yak\u0131nda tamamlanaca\u011f\u0131 ve maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc \u00f6nlemlerin k\u0131sa s\u00fcrede sonu\u00e7 verece\u011fi y\u00f6n\u00fcnde beklentiler de bulunuyor. \u00d6zellikle Almanya\u2019daki i\u015ften \u00e7\u0131karmalar y\u00fcksek maliyetler do\u011fursa da, orta vadede rekabet g\u00fcc\u00fcn\u00fc art\u0131rmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
Uzmanlara g\u00f6re bu de\u011ferlendirme, i\u00e7ten yanmal\u0131 motorlar\u0131n daha uzun s\u00fcre portf\u00f6yde tutulmas\u0131 i\u00e7in de ge\u00e7erli. Bat\u0131 pazarlar\u0131nda elektrikli mobilitenin h\u0131zl\u0131 bir \u015fekilde yayg\u0131nla\u015faca\u011f\u0131na y\u00f6nelik beklentilerin ger\u00e7ekle\u015fmemesi nedeniyle sat\u0131\u015flar s\u0131n\u0131rl\u0131 art\u0131\u015f g\u00f6steriyor. T\u00fcketicilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu ise h\u00e2len, \u00e7o\u011funlukla hibrit olmak \u00fczere, i\u00e7ten yanmal\u0131 motorlu ara\u00e7lar\u0131 tercih etmeye devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alman otomotiv \u00fcreticileri, temmuz\u2013eyl\u00fcl d\u00f6neminde k\u00fcresel finans krizinden bu yana g\u00f6r\u00fclmemi\u015f \u00f6l\u00e7\u00fcde ciddi bir bask\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Volkswagen, BMW ve Mercedes-Benz\u2019in sat\u0131\u015f ve ciro rakamlar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde istikrar\u0131n\u0131 korurken, \u015firketlerin faiz ve vergi \u00f6ncesi k\u00e2r\u0131 (EBIT) yakla\u015f\u0131k y\u00fczde 76 oran\u0131nda geriledi. \u00dc\u00e7 \u00fcreticinin toplam EBIT tutar\u0131 1,7 milyar euronun biraz \u00fczerinde kalarak 2009\u2019un \u00fc\u00e7\u00fcnc\u00fc […]<\/p>\n","protected":false},"author":2,"featured_media":795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,70],"tags":[59,58,57],"class_list":["post-919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-analiz","category-manset","tag-cin","tag-karlilik","tag-otomotiv"],"_links":{"self":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/comments?post=919"}],"version-history":[{"count":1,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/919\/revisions"}],"predecessor-version":[{"id":920,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/919\/revisions\/920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media\/795"}],"wp:attachment":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media?parent=919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/categories?post=919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/tags?post=919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}