{"id":1806,"date":"2026-04-21T10:50:00","date_gmt":"2026-04-21T07:50:00","guid":{"rendered":"https:\/\/turkdeutsch.com\/?p=1806"},"modified":"2026-04-21T10:50:00","modified_gmt":"2026-04-21T07:50:00","slug":"nivea-ureticisinden-kotu-bilanco","status":"publish","type":"post","link":"https:\/\/turkdeutsch.com\/index.php\/2026\/04\/21\/nivea-ureticisinden-kotu-bilanco\/","title":{"rendered":"Nivea \u00fcreticisinden k\u00f6t\u00fc bilan\u00e7o"},"content":{"rendered":"<p>Almanya merkezli t\u00fcketim \u00fcr\u00fcnleri devi Beiersdorf, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Nivea markas\u0131yla bilinen \u015firketin performans\u0131, t\u00fcm b\u00f6lgelerde g\u00f6zlenen zay\u0131fl\u0131k nedeniyle a\u015fa\u011f\u0131 y\u00f6nl\u00fc etkilendi.<\/p>\n<h3>Sat\u0131\u015flarda y\u00fczde 7,7 d\u00fc\u015f\u00fc\u015f<\/h3>\n<p>\u015eirketin toplam sat\u0131\u015flar\u0131 y\u0131ll\u0131k bazda y\u00fczde 7,7 gerileyerek 2,69 milyar eurodan 2,48 milyar euroya indi. Organik bazda ise sat\u0131\u015flar y\u00fczde 4,6 azald\u0131. Bu tablo, k\u00fcresel t\u00fcketim talebindeki dalgalanman\u0131n \u015firket performans\u0131na do\u011frudan yans\u0131d\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n<h3>T\u00fcm b\u00f6lgelerde zay\u0131f performans<\/h3>\n<p>Avrupa\u2019da sat\u0131\u015flar y\u00fczde 7,2 d\u00fc\u015f\u00fc\u015fle 1,11 milyar euroya gerilerken, organik bazda d\u00fc\u015f\u00fc\u015f y\u00fczde 7,3 olarak ger\u00e7ekle\u015fti. Amerika k\u0131tas\u0131nda sat\u0131\u015flar y\u00fczde 8 azalarak 630 milyon euroya indi; organik d\u00fc\u015f\u00fc\u015f ise y\u00fczde 3,5 ile daha s\u0131n\u0131rl\u0131 kald\u0131. Afrika, Asya ve Avustralya b\u00f6lgesinde ise sat\u0131\u015flar y\u00fczde 8,1 d\u00fc\u015f\u00fc\u015fle 744 milyon euroya gerilerken, organik bazda d\u00fc\u015f\u00fc\u015f y\u00fczde 1,3 oldu.<\/p>\n<h3>Y\u00f6netim: Ge\u00e7ici fakt\u00f6rler etkili<\/h3>\n<p>\u015eirket CEO\u2019su Vincent Warnery, zay\u0131f ilk \u00e7eyrek performans\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde y\u00fcksek baz etkisi, ana pazarlardaki ge\u00e7ici aksakl\u0131klar ve yeni \u00fcr\u00fcn lansmanlar\u0131n\u0131n gecikmeli etkilerinden kaynakland\u0131\u011f\u0131n\u0131 belirtti. Warnery, bu fakt\u00f6rlerin y\u0131l geneline yay\u0131lmas\u0131n\u0131n beklenmedi\u011fini vurgulad\u0131. Beiersdorf, zay\u0131f ilk \u00e7eyrek sonu\u00e7lar\u0131na ra\u011fmen 2026 y\u0131l\u0131na ili\u015fkin beklentisini de\u011fi\u015ftirmedi. \u015eirket, y\u0131l genelinde organik sat\u0131\u015flar\u0131n yatay ya da hafif art\u0131\u015f g\u00f6sterece\u011fini \u00f6ng\u00f6r\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almanya merkezli t\u00fcketim \u00fcr\u00fcnleri devi Beiersdorf, 2026 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde sat\u0131\u015flar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Nivea markas\u0131yla bilinen \u015firketin performans\u0131, t\u00fcm b\u00f6lgelerde g\u00f6zlenen zay\u0131fl\u0131k nedeniyle a\u015fa\u011f\u0131 y\u00f6nl\u00fc etkilendi. Sat\u0131\u015flarda y\u00fczde 7,7 d\u00fc\u015f\u00fc\u015f \u015eirketin toplam sat\u0131\u015flar\u0131 y\u0131ll\u0131k bazda y\u00fczde 7,7 gerileyerek 2,69 milyar eurodan 2,48 milyar euroya indi. Organik bazda ise sat\u0131\u015flar y\u00fczde 4,6 azald\u0131. Bu tablo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,6],"tags":[277,278,279],"class_list":["post-1806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manset","category-sirket-haberleri","tag-beiersdorf","tag-nivea","tag-vincent-warnery"],"_links":{"self":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/comments?post=1806"}],"version-history":[{"count":1,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1806\/revisions"}],"predecessor-version":[{"id":1809,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1806\/revisions\/1809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media\/1807"}],"wp:attachment":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media?parent=1806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/categories?post=1806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/tags?post=1806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}