{"id":1708,"date":"2026-03-24T10:45:26","date_gmt":"2026-03-24T07:45:26","guid":{"rendered":"https:\/\/turkdeutsch.com\/?p=1708"},"modified":"2026-03-24T10:47:07","modified_gmt":"2026-03-24T07:47:07","slug":"perakendede-sok-eden-bir-ilk-magaza-sayisi-300-binin-altina-dusuyor","status":"publish","type":"post","link":"https:\/\/turkdeutsch.com\/index.php\/2026\/03\/24\/perakendede-sok-eden-bir-ilk-magaza-sayisi-300-binin-altina-dusuyor\/","title":{"rendered":"Perakendede \u015fok eden bir ilk: Ma\u011faza say\u0131s\u0131 300 binin alt\u0131na d\u00fc\u015f\u00fcyor"},"content":{"rendered":"<p data-start=\"183\" data-end=\"698\">Almanya\u2019da fiziksel perakende sekt\u00f6r\u00fc tarihi bir e\u015fikle kar\u015f\u0131 kar\u015f\u0131ya. <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">German Retail Association<\/span><\/span> (HDE) verilerine g\u00f6re \u00fclkedeki ma\u011faza say\u0131s\u0131 bu y\u0131l ilk kez 300 binin alt\u0131na gerileyecek. Birle\u015fmeden bu yana ilk kez ya\u015fanacak bu d\u00fc\u015f\u00fc\u015fle birlikte toplam ma\u011faza say\u0131s\u0131n\u0131n 2026 itibar\u0131yla yakla\u015f\u0131k 296 bin 600\u2019e kadar gerilemesi bekleniyor. 2015 y\u0131l\u0131nda 372 bin seviyesinde olan ma\u011faza say\u0131s\u0131n\u0131n son y\u0131llarda on binlerce azald\u0131\u011f\u0131na dikkat \u00e7ekilirken, pandemi d\u00f6neminde ya\u015fanan kapanmalar s\u00fcreci h\u0131zland\u0131rd\u0131.<\/p>\n<h3 data-section-id=\"1d143c9\" data-start=\"700\" data-end=\"734\">Pandemi sonras\u0131 h\u0131zlanan \u00e7\u00f6k\u00fc\u015f<\/h3>\n<p data-start=\"736\" data-end=\"1093\">Covid-19 s\u00fcrecinde ge\u00e7ici kapanmalar\u0131n kal\u0131c\u0131 iflaslara d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc perakende sekt\u00f6r\u00fcnde, 2021\u2019de 11 bin 500, 2022\u2019de ise 11 bin ma\u011faza kapand\u0131. 2025 y\u0131l\u0131nda da yakla\u015f\u0131k 4 bin 500 ma\u011fazan\u0131n daha kapanmas\u0131yla toplam say\u0131 301 bin 500\u2019e geriledi. HDE, kapan\u0131\u015f ve a\u00e7\u0131l\u0131\u015flar\u0131n birlikte hesapland\u0131\u011f\u0131 projeksiyonlara ra\u011fmen d\u00fc\u015f\u00fc\u015f trendinin devam etti\u011fini belirtiyor.<\/p>\n<h3 data-section-id=\"17msrlx\" data-start=\"1095\" data-end=\"1124\">E-ticaret bask\u0131s\u0131 b\u00fcy\u00fcyor<\/h3>\n<p data-start=\"1126\" data-end=\"1450\">Fiziksel ma\u011fazalar \u00fczerindeki en b\u00fcy\u00fck bask\u0131 unsurlar\u0131ndan biri ise e-ticaretin h\u0131z kesmeden b\u00fcy\u00fcmesi. 2025 y\u0131l\u0131nda online perakende enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f olarak y\u00fczde 3,5 b\u00fcy\u00fcrken, fiziksel ma\u011fazalarda sat\u0131\u015flar\u0131n yerinde sayd\u0131\u011f\u0131 ifade edildi. Bu durum, t\u00fcketici davran\u0131\u015flar\u0131n\u0131n kal\u0131c\u0131 bi\u00e7imde de\u011fi\u015fti\u011fine i\u015faret ediyor.<\/p>\n<h3 data-section-id=\"plnvvd\" data-start=\"1452\" data-end=\"1484\">\u201c\u015eehir merkezleri bo\u015fal\u0131yor\u201d<\/h3>\n<p data-start=\"1486\" data-end=\"1897\">HDE Ba\u015fkan\u0131 <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Alexander von Preen<\/span><\/span>, artan bo\u015f ma\u011fazalar\u0131n Alman \u015fehir merkezlerinde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir d\u00f6n\u00fc\u015f\u00fcm yaratt\u0131\u011f\u0131n\u0131 belirterek uyar\u0131da bulundu. Mevcut gidi\u015fat\u0131n s\u00fcrd\u00fcr\u00fclemez oldu\u011funu vurgulayan von Preen, \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin ciddi bask\u0131 alt\u0131nda oldu\u011funu s\u00f6yledi. Uzun s\u00fcredir zay\u0131f seyreden t\u00fcketici g\u00fcveni ve artan maliyetler sekt\u00f6r\u00fcn toparlanmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor.<\/p>\n<h3 data-section-id=\"1f8cjr0\" data-start=\"1899\" data-end=\"1926\">Sekt\u00f6r i\u00e7in kritik e\u015fik<\/h3>\n<p data-start=\"1928\" data-end=\"2312\">Von Preen, enerji ve i\u015f g\u00fcc\u00fc maliyetlerinin d\u00fc\u015f\u00fcr\u00fclmesi \u00e7a\u011fr\u0131s\u0131nda bulunarak politika yap\u0131c\u0131lara mesaj verdi. Perakende sekt\u00f6r\u00fcnde ya\u015fanan bu yap\u0131sal d\u00f6n\u00fc\u015f\u00fcm, yaln\u0131zca ticari faaliyetleri de\u011fil, \u015fehir planlamas\u0131ndan istihdama kadar geni\u015f bir alan\u0131 etkiliyor. Almanya\u2019da fiziksel perakendenin gelece\u011fi, dijitalle\u015fme ile uyum sa\u011flayabilme kapasitesine ba\u011fl\u0131 olarak yeniden \u015fekilleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almanya\u2019da fiziksel perakende sekt\u00f6r\u00fc tarihi bir e\u015fikle kar\u015f\u0131 kar\u015f\u0131ya. German Retail Association (HDE) verilerine g\u00f6re \u00fclkedeki ma\u011faza say\u0131s\u0131 bu y\u0131l ilk kez 300 binin alt\u0131na gerileyecek. Birle\u015fmeden bu yana ilk kez ya\u015fanacak bu d\u00fc\u015f\u00fc\u015fle birlikte toplam ma\u011faza say\u0131s\u0131n\u0131n 2026 itibar\u0131yla yakla\u015f\u0131k 296 bin 600\u2019e kadar gerilemesi bekleniyor. 2015 y\u0131l\u0131nda 372 bin seviyesinde olan ma\u011faza say\u0131s\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,70],"tags":[48,187,188],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","category-manset","tag-almanya","tag-hde","tag-perakende"],"_links":{"self":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":1,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1708\/revisions"}],"predecessor-version":[{"id":1709,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1708\/revisions\/1709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media\/564"}],"wp:attachment":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media?parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/categories?post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/tags?post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}