{"id":1637,"date":"2026-02-13T12:42:20","date_gmt":"2026-02-13T09:42:20","guid":{"rendered":"https:\/\/turkdeutsch.com\/?p=1637"},"modified":"2026-02-13T12:42:20","modified_gmt":"2026-02-13T09:42:20","slug":"mercedes-benz-kari-2025te-neredeyse-yari-yariya-geriledi","status":"publish","type":"post","link":"https:\/\/turkdeutsch.com\/index.php\/2026\/02\/13\/mercedes-benz-kari-2025te-neredeyse-yari-yariya-geriledi\/","title":{"rendered":"Mercedes-Benz k\u00e2r\u0131 2025\u2019te neredeyse yar\u0131 yar\u0131ya geriledi"},"content":{"rendered":"

\u00c7in\u2019le sert rekabet ve k\u00fcresel bask\u0131lar otomotiv firmalar\u0131n\u0131n bilan\u00e7osunu zay\u0131flatmaya devam ediyor. Mercedes-Benz, 2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131nda keskin bir k\u00e2rl\u0131l\u0131k daralmas\u0131 a\u00e7\u0131klad\u0131. \u015eirket, g\u00fcmr\u00fck tarifeleri, d\u00f6viz kuru bask\u0131s\u0131 ve \u00c7in pazar\u0131ndaki yo\u011fun rekabetin performans \u00fczerinde belirleyici rol oynad\u0131\u011f\u0131n\u0131 bildirdi. Net k\u00e2r, bir \u00f6nceki y\u0131lki 10,4 milyar euro seviyesinden yakla\u015f\u0131k y\u00fczde 49 d\u00fc\u015f\u00fc\u015fle 5,3 milyar euroya geriledi.<\/p>\n

Gelir ve faaliyet k\u00e2r\u0131nda g\u00fc\u00e7l\u00fc d\u00fc\u015f\u00fc\u015f<\/p>\n

Toplam gelir y\u00fczde 9 azalarak 132,2 milyar euroya indi. Faiz ve vergi \u00f6ncesi k\u00e2r (EBIT) ise y\u00fczde 57\u2019lik sert bir d\u00fc\u015f\u00fc\u015fle 5,82 milyar euro seviyesinde ger\u00e7ekle\u015fti. \u015eirket, otomobil b\u00f6l\u00fcm\u00fcnde sa\u011flanan 3,5 milyar euronun \u00fczerindeki maliyet tasarrufunun d\u0131\u015f kaynakl\u0131 bask\u0131lar\u0131 k\u0131smen dengeledi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

CEO: \u201c2026\u2019ya haz\u0131r\u0131z\u201d<\/p>\n

\u015eirketin CEO\u2019su Ola K\u00e4llenius, finansal sonu\u00e7lar\u0131n beklentilerle uyumlu oldu\u011funu ve \u201cverimlilik, h\u0131z ve esneklik\u201d odakl\u0131 y\u00f6netim anlay\u0131\u015f\u0131n\u0131 yans\u0131tt\u0131\u011f\u0131n\u0131 belirtti. K\u00e4llenius, \u201cArt\u0131k 2026\u2019ya haz\u0131r\u0131z\u201d ifadelerini kullanarak, Mercedes\u2019in rekabet\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fcyle d\u00f6n\u00fc\u015f\u00fcm stratejisini kararl\u0131l\u0131kla s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n

2026 i\u00e7in temkinli iyimserlik<\/p>\n

\u015eirket, 2026 y\u0131l\u0131nda grup gelirlerinin 2025 seviyesinde kalmas\u0131n\u0131 bekliyor. Buna kar\u015f\u0131l\u0131k faaliyet k\u00e2r\u0131n\u0131n 2025\u2019e k\u0131yasla belirgin \u015fekilde artmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.\u00a0Orta vadede otomobil b\u00f6l\u00fcm\u00fcn\u00fcn sat\u0131\u015flar\u0131n\u0131n yeniden yakla\u015f\u0131k 2 milyon adet seviyesine d\u00f6nmesi hedefleniyor. B\u00fcy\u00fcmenin, S-Serisi ve G-Serisi gibi \u00fcst segment modelleri kapsayan premium s\u0131n\u0131fta y\u00fczde 15\u2019in \u00fczerinde art\u0131\u015fla desteklenmesi planlan\u0131yor.<\/p>\n

\u00c7in\u2019de y\u00fczde 19\u2019luk daralma<\/p>\n

Mercedes, 2025 y\u0131l\u0131nda yakla\u015f\u0131k 2,16 milyon otomobil ve hafif ticari ara\u00e7 satt\u0131. Otomobil sat\u0131\u015flar\u0131 y\u0131ll\u0131k bazda yakla\u015f\u0131k y\u00fczde 9 d\u00fc\u015ferek 1,8 milyonun biraz \u00fczerinde ger\u00e7ekle\u015fti.\u00a0Gerileme \u00f6zellikle \u00c7in pazar\u0131nda belirgin oldu. \u00c7in sat\u0131\u015flar\u0131 y\u00fczde 19 azald\u0131. Buna ra\u011fmen \u00c7in, k\u00fcresel otomobil sat\u0131\u015flar\u0131n\u0131n yakla\u015f\u0131k \u00fc\u00e7te birini olu\u015fturarak \u015firketin en \u00f6nemli tekil pazar\u0131 olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

\"\"<\/p>\n

Maliyet azaltma program\u0131 devrede<\/p>\n

\u015eirket, 2024 y\u0131l\u0131nda zay\u0131flayan k\u00e2r, gelir ve sat\u0131\u015f performans\u0131na kar\u015f\u0131l\u0131k olarak maliyet azaltma program\u0131 ba\u015flatm\u0131\u015ft\u0131. Program kapsam\u0131nda 2027 y\u0131l\u0131na kadar \u00fcretim maliyetlerinin 2024 seviyesine g\u00f6re y\u00fczde 10 azalt\u0131lmas\u0131 hedefleniyor. Ayn\u0131 d\u00f6nemde sabit maliyetlerin de ilave y\u00fczde 10 d\u00fc\u015f\u00fcr\u00fclmesi planlan\u0131yor. Malzeme maliyetlerinin optimize edilmesi de program\u0131n temel ayaklar\u0131 aras\u0131nda yer al\u0131yor.\u00a0Al\u0131nan \u00f6nlemler aras\u0131nda \u00fcretim d\u0131\u015f\u0131 birimlerde \u00e7al\u0131\u015fanlar i\u00e7in g\u00f6n\u00fcll\u00fc ayr\u0131lma programlar\u0131 uygulanmas\u0131 bulunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7in\u2019le sert rekabet ve k\u00fcresel bask\u0131lar otomotiv firmalar\u0131n\u0131n bilan\u00e7osunu zay\u0131flatmaya devam ediyor. Mercedes-Benz, 2025 y\u0131l\u0131 finansal sonu\u00e7lar\u0131nda keskin bir k\u00e2rl\u0131l\u0131k daralmas\u0131 a\u00e7\u0131klad\u0131. \u015eirket, g\u00fcmr\u00fck tarifeleri, d\u00f6viz kuru bask\u0131s\u0131 ve \u00c7in pazar\u0131ndaki yo\u011fun rekabetin performans \u00fczerinde belirleyici rol oynad\u0131\u011f\u0131n\u0131 bildirdi. Net k\u00e2r, bir \u00f6nceki y\u0131lki 10,4 milyar euro seviyesinden yakla\u015f\u0131k y\u00fczde 49 d\u00fc\u015f\u00fc\u015fle 5,3 milyar euroya […]<\/p>\n","protected":false},"author":2,"featured_media":1638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,6],"tags":[59,146,147],"class_list":{"0":"post-1637","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manset","8":"category-sirket-haberleri","9":"tag-cin","10":"tag-mercedes","11":"tag-ola-kallenius"},"_links":{"self":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/comments?post=1637"}],"version-history":[{"count":1,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1637\/revisions"}],"predecessor-version":[{"id":1644,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/posts\/1637\/revisions\/1644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media\/1638"}],"wp:attachment":[{"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/media?parent=1637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/categories?post=1637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turkdeutsch.com\/index.php\/wp-json\/wp\/v2\/tags?post=1637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}